When I release a new typeface, I like to see how it performs outside of a font specimen. Mockups are useful, but putting a font into a complete branding concept is often where its strengths really start to show.
For Nevis Ridge, I created a craft brewery branding concept to explore how the typeface would work across a real-world identity system. From the logo through to the can design, the aim was to test how its condensed proportions and distinctive character could carry a brand.
Why a Craft Brewery?
Craft brewery branding often relies heavily on typography. Packaging needs to stand out on crowded shelves, while logos need enough personality to become memorable.
That made it an ideal test for Nevis Ridge. Its condensed structure allows for bold, attention-grabbing headlines without taking up excessive space, making it particularly useful for packaging and label design.
Putting Nevis Ridge to Work
The strength of Nevis Ridge comes from how easily it balances clarity with character. The Clean style gives the system a sharp, modern feel with crisp forms that feel direct and confident.
The Rough version pushes it in a different direction, adding texture and a more handcrafted edge that sits well in a craft beer context.
What I like about this idea is how the two styles don’t compete. Clean does most of the heavy lifting for identity, while Rough can be dropped in where you want a bit more character or emphasis. It ends up feeling like a system you can play with rather than something fixed in place.
Final Thoughts
Although this brewery only exists as a concept, it was a useful exercise in showing how Nevis Ridge performs beyond simple display settings.
Whether it’s used for packaging, branding, signage or promotional graphics, Nevis Ridge is designed to be bold, efficient and full of character. This project helped demonstrate how those qualities can come together within a complete visual identity.